i   intrdutin

language and ulture are inseparable. eah natinal’s speial ulture de es ut f the speeh and behavir f that rae by all eans. they use their n language t rerd the things happened by the. the advertiseent is a kind f anifestatin f ulture, it’s under the influene and restrit f lal ulture. natinal ulture influenes and restrits the develpent and expressin f advertising language hih is the re ntent f advertiseent .advertising language ntains and reflets the sial ulture. language exists in the unity and ith the develpent f siety and develpent, and ulture ang the definite rle t play. a philsphy idea, thinking de f rae, the ultural ental state, ral nept, life style, usts and habits, sial syste, religin and faith…et, ill prdue a funtin t the advertiseent language by all eans. n atter h the advertising art develp, as lng as it is a ppular ethd f uniatin invlved, it ill never take part fr language , language ill be the st iprtant and effetive uniatin tl. advertiseent thrugh the perfrane funtin f language t desribe the iage f prdut, express the taste sensibility and ake an intrdutin f related prduts knledge lively and speifially. hever, the urrent language is nt erely the arrier f prduts; it adjusts traditin and dern ulture fatrs t ake the arry re ntents riher than it. in fat, the advertiseent language f the sial ulture refletin is easily prehended and aepted by peple, this an prte the effet f advertiseent. take gnizane f this, ake great effrt t disuss the inside relatin f natinal ulture and advertiseent language, it has iprtant funtin t reate and design the advertiseent language hih athes the basi priniple f advertiseent expressin and suites partiular natinal ultural harateristi. eah advertiseent language has its  trae f sial natinal ulture, arding t every natin’s thinking de, ental harateristi, living ust, value judgent ,even the plitial belief, sial syste t nsider an advertiseent reatin, in rder t keep ith “native sn” taste, ath “native sn” indset has already been earnestly pratied by nuerus advertiseent  plan persnnel. the influene f hinese and estern ulture n advertising language is varius, the hinese and estern advertising language als reflet the hinese and estern ulture in any ays. the pany f aerian p≈g naed its shap “pert-plus” in the united states, being naed “perjie” in the asia, and its hinese nae is “flat sft” t ater fr hinese arket, and it an explain a prble very uh. ing t the differenes f hinese and estern ulture, the representatin fr f hinese and estern advertiseent is diverse, advertising language als anifests different ulture value and thinking de. as the ulture bakgrund, usts, behavir priniple, life style f hinese and estern have great distintin. therefre, every untry’s advertiseent businessan ill think ver the ulture bakgrund f nsuers. the ai f the paper is t lay ut the influenes t by paring hinese and estern advertising languages. 

ⅱ. the relatinship beteen ulture and language

2.1 the nept f the language and ulture

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