I Intrdutin

Language and ulture are inseparable. Eah natinal’s speial ulture de es ut f the speeh and behavir f that rae by all eans. The y use thEir n language t rerd the things happened by the. The advertiseent is a kind f anifestatin f ulture, it’s under the influene and restrit f lal ulture. Natinal ulture influenes and restrits the develpent and expressin f advertising language hih is the re ntent f advertiseent .advertising language ntains and reflets the sial ulture. Language exists in the unity and ith the develpent f siety and develpent, and ulture ang the definite rle t play. A philsphy idea, thinking de f rae, the ultural ental state, ral nept, life style, usts and habits, sial syste, religin and faith…et, ill prdue a funtin t the advertiseent language by all eans. N atter h the advertising art develp, as lng as it is a ppular ethd f uniatin invlved, it ill never take part fr language , language ill be the st iprtant and effetive uniatin tl. Advertiseent thrugh the perfrane funtin f language t desribe the iage f prdut, express the taste sensibility and ake an intrdutin f related prduts knledge lively and speifially. Hever , the urrent language is nt erely the arrier f prduts; it adjusts traditin and dern ulture fatrs t ake the arry re ntents riher than it. In fat, the advertiseent language f the sial ulture refletin is easily prehended and aepted by peple, this an prte the effet f advertiseent. Take gnizane f this, ake great effrt t disuss the inside relatin f natinal ulture and advertiseent language, it has iprtant funtin t reate and design the advertiseent language hih athes the basi priniple f advertiseent expressin and suites partiular natinal ultural harateristi. Eah advertiseent language has its trae f sial natinal ulture, arding t every natin’s thinking de, ental harateristi, living ust, value judgent ,even the plitial belief, sial syste t nsider an advertiseent reatin, in rder t keep ith “native sn” taste, ath “native sn” indset has already been earnestly pratied by nuerus advertiseent plan persnnel. The influene f hinese and estern ulture n advertising language is varius, The hinese and estern advertising language als reflet the hinese and estern ulture in any ays. The pany f Aerian P≈G naed its shap “pert-plus” in the United States, being naed “perjie” in the Asia, and its hinese nae is “flat sft” t ater fr hinese arket, and it an explain a prble very uh. ing t the differenes f hinese and estern ulture, the representatin fr f hinese and estern advertiseent is diverse, advertising language als anifests different ulture value and thinking de. As the ulture bakgrund, usts, behavir priniple, life style f hinese and estern have great distintin. Therefre, every untry’s advertiseent businessan ill think ver the ulture bakgrund f nsuers. The ai f the paper is t lay ut the influenes t by paring hinese and estern advertising languages.

Ⅱ. The relatinship beteen ulture and language

2.1 The nept f the language and ulture

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